China Beer Industry Report

China Beer Industry Report

The China Beer Industry Report provides independent expert analysis, market intelligence and forecasts on the beer industry.

The report features the latest data and forecasts covering production, sales, imports and exports.

Who is the Report Useful To?

Afriscaper’s China Beer Industry Report is useful to all industry professionals, industry strategists, corporate analysts, auto associations, government departments and regulatory bodies.

Beer Industry Overview

Beer is one of the oldest and most widely consumed alcholic drinks in the world, and the third most popular drink overall after water and tea. Beer is brewed from cereal grains —most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops , which add bitterness and other flavours and act as a natural preservative and stabilizing agent. Other flavouring agents such as gruit, herbs, or fruits may be included or used instead of hops. In commercial brewing, the natural carbonation effect is often removed during processing and replaced with forced carbonation

Key Benefits

  • Independent beer industry forecasts on China to test other views – a key input for successful budgetary and planning in the China beer market.
  • Target business opportunities and risks in the China beer sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in China.
  • Assess the activities and market position of your competitors, partners and clients via our Competitive Landscape Analysis.

Table of Contents

1 The Beer Market in China

1.1 Market Size and Import
1.2 Future Outlook and Market Growth Drivers
1.3 2018 Updates on Beer Market in China

2 Competitor Analysis

3 Product Requirements

3.1 Bottle and Can Sizes
3.2 ABV and Tasting Notes

4 Routes to Market

4.1 Off-trade Channels
4.2 On-trade Channels
4.3 E-commerce

5 Import Formalities

5.1 Registration of Food and Drink Exporter
5.2 Required Documentation
5.3 Labelling Requirements
5.4 Sampling and Inspection

  1. Intellectual Property (IP) Rights
  2. Logistics Solution


8 Costing model

8.1 New Costs to Include
8.2 Taxes and Trade Tariffs
8.3 Competitors’ Price Points

9 Opportunities and Challenges

10 New Entrant Case Study

11 References

12 Appendix

12.1 Glossary
12.2 Directory of Trade Support Service Providers
12.3 Disclaimer
12.4 Contact Details